ChallengesWisetail is a tech company that had recently completed a merger. Soon after, the COVID-19 pandemic had created massive shifts throughout the business landscape. In order to succeed, Wisetail knew they would need to pursue new market opportunities. I lead the design of a SaaS product that could help partners across the retail, restaurant, and […]
ChallengeFirst-time parents often feel lost when it comes to introducing solid food to their babies. While science tells the first 1000 days is the critical time for nutritional interventions, a lot of parents still rely on outdated information, or tools that don’t offer relevant functionalities. How might we empower tired and confused parents to provide […]
ChallengeYoung adults have difficulty making financial decisions since many of them are not familiar with financial concepts. Even after training, they are not motivated enough to take financial actions. How might we motivate millennials to learn and take actions on their personal finances? ApproachAfter rigorous interviews and design workshops with target user groups, we came […]
ChallengeWith professor Dilip Soman at the University of Toronto, we developed the “Purpose App”, a mobile app that motivates people to achieve their goals through “nudge.” We were presented with the challenge of translating and applying the conceptual principles of behavioral economics, identifying relevant data sets, and building a back-end system for two apps to […]
ChallengeAs a newly founded organization, AGE-WELL stakeholders have difficulty telling stories about their mission as a variety of stakeholders (researchers, clinicians, caregivers, government workers) were involved in the creation of the organization. ApproachAfter rigorous interviews and design workshops with stakeholders, we came up with scripts and storyboards that reflect the collective voice of their multiple […]
ChallengeThis malaria topic came from a larger global health education project for University of Toronto. Compared to other global health topics, malaria control presents a more complex data and history. Therefore, a visualization presenting the historical and current effort to eliminate malaria could benefit various stakeholders in the healthcare sector including policy makers. As well, […]
Julie Lee's Projects 