The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help. – David Kelley, Founder of IDEO First step: If you haven’t already, read The First 90 Days by Michael Watkins. Even skimming a summary can […]
Author: Julie Hyunjoo
Product Design, Human-centered design, Innovation
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint Exupéry Since I joined the tech industry, I can’t recall working for a company that didn’t go […]
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A Journey to Product Design OKRs
About two years ago, I clearly remember stepping into the CPO’s staff meeting on day one. In the room were several engineering and product management leaders. As the discussion shifted to product design, I could sense shared sentiments: It took some time for me to grasp why these perceptions existed. Each Business Unit’s planning was […]
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Validate your product design in 3 steps
There are lots of questions to ask ourselves in product design and development. Are we solving the right problems? Are we satisfying users’ expectations? Is it going to bring enough business outcomes? We all understand the importance of bringing evidence to these questions. The dilemma we face is that we need some data and evidence […]
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Why You Want to Write a Design Document
Why it’s needed Creating design documents doesn’t sound as sexy as brainstorming or ideation. Some may argue that it’s contradictory to being agile. However, creating a design document can often benefit teams, especially when creating a new product or feature. In my observation, most teams have the know-how for development and delivery once the problem […]
Sherlock Holmes’ brilliance has fascinated people for more than 150 years. Most recently, Sherlock (BBC, 2010~) has created an international fandom. There is something special about his character and thinking process. What I felt after binge-watching the show is that his approaches are applicable to solve the common problems in product design as well. In […]
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How to facilitate 5-hour design sprint
Design Sprints is a well-known design methodology from Google. Many use cases share a great value out of it, especially for product design. The challenge, however, is that their sessions require a lot of time and human resources. In this example, I propose a very condensed mini design sprint. My goal was to prove what […]
ChallengesWisetail is a tech company that had recently completed a merger. Soon after, the COVID-19 pandemic had created massive shifts throughout the business landscape. In order to succeed, Wisetail knew they would need to pursue new market opportunities. I lead the design of a SaaS product that could help partners across the retail, restaurant, and […]
ChallengeFirst-time parents often feel lost when it comes to introducing solid food to their babies. While science tells the first 1000 days is the critical time for nutritional interventions, a lot of parents still rely on outdated information, or tools that don’t offer relevant functionalities. How might we empower tired and confused parents to provide […]
ChallengeYoung adults have difficulty making financial decisions since many of them are not familiar with financial concepts. Even after training, they are not motivated enough to take financial actions. How might we motivate millennials to learn and take actions on their personal finances? ApproachAfter rigorous interviews and design workshops with target user groups, we came […]
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