The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help. – David Kelley, Founder of IDEO First step: If you haven’t already, read The First 90 Days by Michael Watkins. Even skimming a summary can […]
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A Journey to Product Design OKRs
About two years ago, I clearly remember stepping into the CPO’s staff meeting on day one. In the room were several engineering and product management leaders. As the discussion shifted to product design, I could sense shared sentiments: ‘We don’t know what designers do.’ ‘What they do seems to be combined with PM’s work.’ ‘How […]
