I Led a North Star Metric Initiative. Here’s What I Learned.
The North Star doesn’t move, but it moves the sailor. — Unknown Two years ago, I attended a DesignX conference talk that reframed how I think about metrics. The speaker laid out how customer value and business impact can align through the North Star Metric (NSM) framework, and it stayed with me. This year, our…
Navigation Is an Accessibility Problem
Organizations which design systems (in the broad sense used here) are constrained to produce designs which are copies of the communication structures of these organizations. — Melvin E. Conway, How Do Committees Invent? Most products don’t start with navigation problems. They develop them as the functionality grows and org structure changes. As Conway’s Law famously describes,…
Designing a Human-Centered Onboarding Experience
The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help. – David Kelley, Founder of IDEO First step: If you haven’t already, read The First 90 Days by Michael Watkins. Even skimming a summary can…
Cultivating a Design Community While Shipping a Design System
“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine de Saint Exupéry Since I joined the tech industry, I can’t recall working for a company that didn’t go…
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